Lloyds Bank
Lloyds Bank Recruitment Day Campaign by I Scream Marketing in Partnership with Lloyds Bank and Legacy Centre of Excellence
The Challenge
I Scream Marketing, renowned for its innovative and impactful marketing strategies, partnered with the Legacy Centre of Excellence and Lloyds Bank to orchestrate a high-profile recruitment day. The event aimed to connect diverse talent with potential career opportunities at Lloyds Bank, underscoring the financial institution's commitment to inclusivity and community engagement.
What we did?
Increase Awareness: Elevate the profile of the recruitment day to attract a broad and diverse audience.
Engage Potential Candidates: Generate interest and encourage participation from potential candidates through targeted outreach.
Strengthen Brand Partnership: Highlight the collaborative effort between the Legacy Centre of Excellence and Lloyds Bank, showcasing their dedication to community and diversity.
Strategy:
I Scream Marketing employed a multi-channel approach, leveraging both digital and traditional media to maximize reach and engagement:
Social Media Campaigns: Utilised targeted ads and organic content on platforms like LinkedIn, Instagram, and Twitter to reach potential candidates within specific demographics and interest groups.
Content Marketing: Developed engaging content, including testimonials from Lloyds Bank employees, informative blog posts about career opportunities, and behind-the-scenes looks at the Legacy Centre of Excellence.
Email Marketing: Dispatched personalised email invitations to the Legacy Centre’s extensive mailing list, emphasising the unique opportunity to connect with Lloyds Bank’s recruitment team.
Collaborative PR Effort: Coordinated with local media outlets and online forums to spotlight the event, emphasising the partnership’s focus on diversity and community value.
The campaign was rolled out over a four-week period leading up to the event, with regular monitoring and adjustments to ensure optimal engagement. Special attention was given to engaging with community influencers and leaders to further amplify the message.
Results
Increased Attendance: The event saw a 40% increase in attendance over projections, with over 300 attendees.
Diverse Candidate Pool: Achieved a diverse turnout, with significant representation from underrepresented communities, aligning with both Lloyds Bank's and the Legacy Centre of Excellence's objectives.
Enhanced Brand Image: Post-event surveys indicated a significant improvement in participants' perception of Lloyds Bank as an inclusive employer and a strong community partner.
Substantial Media Coverage: Garnered positive coverage from major local news outlets and specialized financial and HR publications, further amplifying the event's reach.
Conclusion
The partnership between I Scream Marketing, the Legacy Centre of Excellence, and Lloyds Bank for the recruitment day was a resounding success. By employing a strategic, multi-channel marketing approach, the campaign not only met its objectives but also set a new standard for community-focused recruitment events. The initiative demonstrated the power of collaborative marketing in creating meaningful opportunities and strengthening brand reputations within the community.